IMO, "gluten-free" is a perfect example of the concept of "doublethink", as originated by Orwell in the novel Nineteen Eighty-Four. As Orwell describes it in the book, doublethink is:In a recent post on another thread, Mary Beth wrote:Anyone see the recent article about gluten free beer containing gluten???? Anyone eating lots of GF products that contain alternative grains is probably getting far more gluten than they realize. The amount in meds is probably minimal compared to that I would suspect.
To know and not to know, to be conscious of complete truthfulness while telling carefully constructed lies, to hold simultaneously two opinions which cancelled out, knowing them to be contradictory and believing in both of them, to use logic against logic, to repudiate morality while laying claim to it, ...
If that isn't a perfect fit for the way that the term "gluten-free" is used by the government, and the food industry, I'm aThe power of holding two contradictory beliefs in one's mind simultaneously, and accepting both of them....To tell deliberate lies while genuinely believing in them, to forget any fact that has become inconvenient, and then, when it becomes necessary again, to draw it back from oblivion for just as long as it is needed, to deny the existence of objective reality and all the while to take account of the reality which one denies - all this is indispensably necessary. Even in using the word doublethink it is necessary to exercise doublethink. For by using the word one admits that one is tampering with reality; by a fresh act of doublethink one erases this knowledge; and so on indefinitely, with the lie always one leap ahead of the truth.
Tex

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