I'm being cautious and researching a lot because some of these companies seem shady to me.
Good question!
Jordan Rubin is the cofounder of Ancient Nutrition. We've had discussions about him before if you search the forum.
He recently sold his Garden of Life Supplement Company.
After the sale of his Garden of Life Supplement Company he met a chiropractor by the name of Dr. Axe at a trade show. Dr. Axe and Jordan Rubin founded Ancient Nutrition. Since he sold his Garden of Life company for millions I suspect he has a pretty solid non compete contract. I suspect he is skirting his non compete contract by selling protein powders. Dr. Axe is the "face" of Ancient Nutrition on the web.
I have used Great Lakes Gelatin Collagen Hydrolysate in the green can in the past. I think it is fairly similar to the Vital Proteins product mentioned above. The product in the green can readily dissolves. NOTE THIS IS NOT A "COMPLETE" PROTEIN. A piece of chicken or fish are going to be better for you, i.e. "complete."
It is difficult to tell but it looks like the Ancient Nutrition powder is based upon gelatin collagen with some other ingredients thrown in. Serving size is interesting: Ancient Nutrition 1 serving size of 23 grams gives you 20 grams protein nutrition. Great Lakes serving size of 12 grams gives you 11 grams of protein. So 24 grams of Great Lakes would get you 22 grams of protein.
Protein you get is about the same but I think Ancient Nutrition canvassed the industry before they started and made their
serving size 23 grams to appear that you get more protein--i.e. 20 grams and they have that splashed on the front of the
can.
MCers will generally tolerate the Vital Protein product and the Great Lakes product due to less additives. The Ancient Nutrition
is questionable due to additives.
Jordin Rubin has somewhat of a shady reputation and has been talked about on our forum in the past.