Why do dieters trust labels more than non-dieters? Could this be one of the reasons why so many people are unsuccessful when they go on a diet?
http://consumer.healthday.com/Article.asp?AID=653723"The fact that people's perceptions of healthfulness vary with the name of the food item isn't surprising. What is interesting is that dieters, who try to eat healthy and care about what they eat, fell into these 'naming traps' more than non-dieters who really don't care about healthy eating," study author Caglar Irmak, an assistant professor of marketing, said in a university news release.
The findings from the study of more than 520 people suggest that dieters rely on food names to identify supposedly healthy foods, Irmak explained. Instead, dieters need to focus on reading nutritional information on food products and restaurant menus.
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