the combo of awareness and demand is in our favour
http://www.geekzone.co.nz/content.asp?contentid=8881
In a quirky take on disease awareness, and to mark the official national launch, Crohn’s and Colitis New Zealand (CCNZ) in association with Abbott are publishing a "Toilet Map".
The map is intended for sufferers of Crohn’s Disease and Colitis, as finding the nearest available toilet can often be a critical situation. The disease affects both young and old, but typically strikes people in the prime of their lives between ages 15 – 35. A Toilet Map also offers utility to people with various other conditions.
Big pharma are part of it - (of course) but good to see them using money for good not evil

Visit the Microscopic Colitis Foundation Website


